PBI Session

Agenda

The conference will feature keynotes, panel discussion as well as best practice presentations. Among others the following issues will be covered:

  • Opportunities and challenges to journalism in a globalised digital world
  • Multiplatform distribution and reception of PSM content
  • Management of change and innovation in PSM companies
  • PSM offers for younger audiences

Further information on the sessions can be found below. The conference programme will develop further. 

Wednesday 9th September 2015

18:30 Pick-up from Hotels for walk to Evening Reception

19:00-22:00
Evening Reception in Munich Residence

Thursday 10th September 2015

8:30 Pick-up from Hotels for walk to the Conference Venue

8:30 Registration and Coffee

9:30-18:00

Conference at the Literaturhaus München (House of Literature)

9:30 Start of the Conference: Official Welcome
Ulrich Wilhelm, BR Director General, and Lutz Marmor, NDR Director General, Chairman ARD

10:00 Session 1 Building the Digital Society

10:00 Keynote: 
Ingrid Deltenre, EBU, Director General

10:20 Keynote:

Günther Oettinger, European Commissioner for Digital Economy and Society
 
10:40 Panel: PSM in a Digital World
Presenter: Sylvie Stephan, BR
Dr. Manuel Cubero, CCO and Executive Committee Spokesperson, Vodafone GmbH, Germany
Christoph Keese, Executive Vice President Axel Springer, Germany
Paula Kerger, President and CEO PBS, America
Jean-Paul Philippot, President of EBU, Director General RTBF, Belgium
Ulrich Wilhelm, Director General BR, Germany

11:30 Coffee Break

12:00 Session 2 Innovating Content Distribution and Reception

12:00 Keynote: Television everywhere 

Lauri Kivinen, Director General Yle, Finland

12:15 Panel: From Broadcaster to Content Distributor
Presenter: Alina Fichter, BR
Cilla Benkö, Director General SR, Sweden
Chuloong Jung, Head & Executive Director of Media Policy Dep. KBS, Korea
Paul Thompson, Director General RNZ, New Zealand
 
13:00 Interview:
Dr. André Barbosa Filho, Relationship Executive Superintendent EBC, Brazil; Project Brasil 4D

13:10 Impulse Speech: Can the internet handle it all?
Dr. Christian Vogg, Head of Radio, EBU

13:20 Lunch

14:30 Session 3 Leadership and Innovation

14:30 Keynote: Evolution through Innovation

Katsuto Momii, President of NHK, Japan

14:50 Panel: How to manage Innovation?
Presenter: Alina Fichter, BR
Mathias Müller von Blumencron, Editor-in-Chief for Digital Products, Frankfurter Allgemeine Zeitung (F.A.Z.), Germany 
Petr Dvořák, Director General CT, Czech Republic
Lucy Küng, Visiting Fellow Reuters Institute for the Study of Journalism, Oxford, United Kingdom
Dr. Gonçalo Reis, Chairman and CEO RTP, Portugal

15:40 Coffee Break

 
16:10 Session 4
Mixed Reception: PSM and the Multicultural Audience 
(organized in cooperation with the "Public Media Alliance")


16:10 Panel: PSM and the Multicultural Audience

Presenter: Dr. Clemens Verenkotte, BR
Mark Cummins, Content Manager SBS, Australia
Moneeza Hashmi, General Manager International Relations HUM TV, Pakistan/President PMA
Waithaka Waihenya, Managing Director of KBC, Kenya

17:00 Session 5
 Young Audiences

17:00 Keynote: Millennials - Get to know the audience you can't reach 

Dr. Maya Götz, Director IZI and Prix Jeunesse, Germany

17:15 How to reach Young Audiences
Presenter: Florian Hager, ARD/ZDF, Head of Young Audiences, Germany
Henrik Kervall, Channel Manager P3, SR, Sweden
Juliane Leopold, Founding Editor Buzzfeed, Germany
Bill Malone, Channel Controller RTÉ2, Ireland
Thomas Müller, Head Channel Manager BR Puls, Germany

17:55 Wrap up First Day

18:00 End of First Day, walk back to Hotels

19:30 Buses to Gala Dinner leave at Hotels 

20:00 Gala Dinner at BMW-Museum "A night with BR Klassik"

Friday 11th September 2015

8:00 Pick-up from Hotels for walk to the Conference Venue

8:00 Coffee

8:45-15:00

Conference at the Literaturhaus München (House of Literature)

8:45 Session 6 Journalism in a Digital World

8:50 Impulse Speech: Trends in Journalism
Wilfried Runde, Head of Innovation Projects DW, Germany

9:10 Impulse Speech: Verification of User Generated Content
Michael Wegener, Head of Content Center ARD-aktuell, Germany

9:30 Keynote: Constructive Journalism
 
Ulrik Haagerup, Executive Director of News DR, Denmark

9:55 Keynote: New Ways of Storytelling
Cory Haik, Executive Director of Emerging News Products, Washington Post, USA

10:20 Panel: News Journalism in a Digital World
Presenter: Alina Fichter, BR
Ulrik Haagerup, Executive Director of News DR, Denmark
Cory Haik, Executive Director of Emerging News Products, Washington Post, USA
Thomas Hinrichs, Director News and Current Affairs BR, Germany
Dr. Bruno Patino, Dean of the Sciences Po School of Journalism, France

11:15 Coffee Break 

11:45 Session 7 Public Service Media in the Digital and Mobile Era 

11:45 Keynote: Digital Innovation at the BBC
Ralph Rivera, Director BBC Digital, UK

12:05 Panel: Personalisation - a "no go" or a "must do" for PSM?
Presenter: Alina Fichter, BR
Sanjeevan Bala, Head of Data Planning & Analytics Channel 4, UK
Mustafa Isik, Head of Software Development & Platforms BR, Germany
Guillaume Klossa, Director of Public Affairs and Communications, EBU
Ralph Rivera, Director BBC Digital, UK
Eric Scherer, Director of Future Media FT, France
 
13:00 Session 8 Wrapping it up
13:00 Wrapping it up
Ruurd Bierman, Consultant/Leader of EBU Project Vision2020, the Netherlands
Hubert T. Lacroix, CEO CBC, Canada
Ulrich Wilhelm, Director General BR, Germany
 
13:30 Handover to Host PBI 2016
Hubert T. Lacroix, CEO CBC, Canada
Ulrich Wilhelm, Director General BR, Germany
Toshiyuki Sato, General Secretary PBI

13:45  Lunch

15:00 End of Conference

15:30 Optional Guided Walking Tour of Munich

19:00 Farewell Evening at Augustiner Klosterwirt